Industry Environment Essay Example | Topics and Well Written Essays - 500 words

Industry Environment - Essay Example It has also put down strategies that would ensure that it maintains its state over a long and short term. The nature of competition exhibited in the industry is a monopolistic competition. There are various competitors produce similar products but of a slightly different structural composition. The retailers exhibit the highest level of competition, which is typically fragmented. Competition on the football footwear records the highest rate followed by the athletes among the products of the company. This is more evident in the sectors dealing in customer service provision, brand name merchandise collection, pricing and friendly shopping procedures. The sporting products industry experiences changes in diverse dimensions including prospects on new products. New products cost relatively higher than those already in the market. On the other hand, the products have higher demand compared to those already in the market. The suppliers have control over their brands; they must market their products so as to create demand for them. This goes along with rivalries among the vendors dealing in different brands, which, is forwarded to the retailers. The changes in the macro environment have led to both negative and positive results in the operation of the business. To begin, prospects in new products have led to fair pricing as the products exhibit higher stock flow as compared to the initial conditions. According to Borowski (2011), competition from other brands and higher rate of introduction of new sporting products in the market has led to the production of more superior quality stock by the companies. The level of advertisement has also increased so as to maintain the levels of competence. This brings about more expenses as compared to the initial time before such changes were introduced. Haig (2011) found the following: The Company is planning on specializing in quality brand production so as to win the customers loyalty and outshine their